Hello, and welcome to the 21st century - the era of technology. If you own a business and don't have a website, you are significantly missing out on acquiring new customers. If you own a business and have a cheap, template driven site (example: Intuit, Homestead, FatCow, GoDaddy Website Builder, etc.), you are still missing out.
Why? Nearly all consumers - 97% - now use online media to shop locally. (This includes searches from computers, laptops, or mobile phones). I think it's safe to say the Yellow Pages have officially died.
So how would a website help? Well, it's all about exposure and being found on Google. A simple, cheap website builder usually does not accomplish that. Not only does your website need to be aesthetically pleasing, but you need title tag optimization, descriptive tag optimization, image description optimization, keyword optimization, and a large amount of content. That simply cannot be done using a template builder.
And let's not forget about the tax advantages! Usually, websites are 100% tax deductible business expenses. After all, it is a marketing expense. *Legal disclaimer: I am not an accountant, please consult your tax advisor.
So if you're ready to pull the trigger on a professional website, give IES a call or shoot us an email! We look forward to helping you build your business.
IES, Inc.
781-816-943
estimates@iesadvisors.com
Showing posts with label effective marketing. Show all posts
Showing posts with label effective marketing. Show all posts
Thursday, May 1, 2014
Monday, May 6, 2013
What's my current (or future) website worth?
Valuing a website is never easy, but there are a growing number of web site owners wondering "How much is my website worth?" Well, that all depends on two main factors:
1). Is your website driving traffic
2). What is your ROI (return on investment)?
For many business owners in the 21st century, a website is a necessity. No longer can you simply purchase phone numbers in multiple towns and forward them to your main line. Marketing just isn't that simple with the rise of the Internet. (If someone needs to find a local business, you can just Google Maps a keyword, say web design, and the town, say Pembroke, MA - see results here and pay special attention to business letter B) to get a result. Just think - when was the last time you used that 20 pound Yellow Pages book? (And before you ask, yes, they still make those).
Most of our clients tend to spend more than $1,000 on their websites. And that's a once in a lifetime fee. But even if you spend as little as $300, your ROI can be significant. If one potential customer sees your website, it can be worth it. The key is to be professional and showcase what you want people to see.
Don't be tricked into paying monthly fees for your website. Our websites are designed with your budget in mind, and you own the site files 100% after payment. And it only costs $72/ year to maintain with hosting and a domain name.
If you're looking for a new website or to redesign your current site, give IES a call at 781-816-9437. Or visit us online at iesAdvisors.com.
1). Is your website driving traffic
2). What is your ROI (return on investment)?
For many business owners in the 21st century, a website is a necessity. No longer can you simply purchase phone numbers in multiple towns and forward them to your main line. Marketing just isn't that simple with the rise of the Internet. (If someone needs to find a local business, you can just Google Maps a keyword, say web design, and the town, say Pembroke, MA - see results here and pay special attention to business letter B) to get a result. Just think - when was the last time you used that 20 pound Yellow Pages book? (And before you ask, yes, they still make those).
Most of our clients tend to spend more than $1,000 on their websites. And that's a once in a lifetime fee. But even if you spend as little as $300, your ROI can be significant. If one potential customer sees your website, it can be worth it. The key is to be professional and showcase what you want people to see.
Don't be tricked into paying monthly fees for your website. Our websites are designed with your budget in mind, and you own the site files 100% after payment. And it only costs $72/ year to maintain with hosting and a domain name.
If you're looking for a new website or to redesign your current site, give IES a call at 781-816-9437. Or visit us online at iesAdvisors.com.
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