What's my current (or future) website worth?

Valuing a website is never easy, but there are a growing number of web site owners wondering "How much is my website worth?" Well, that all depends on two main factors:
1). Is your website driving traffic
2). What is your ROI (return on investment)?

For many business owners in the 21st century, a website is a necessity. No longer can you simply purchase phone numbers in multiple towns and forward them to your main line. Marketing just isn't that simple with the rise of the Internet. (If someone needs to find a local business, you can just Google Maps a keyword, say web design, and the town, say Pembroke, MA - see results here and pay special attention to business letter B) to get a result. Just think - when was the last time you used that 20 pound Yellow Pages book? (And before you ask, yes, they still make those).

Most of our clients tend to spend more than $1,000 on their websites. And that's a once in a lifetime fee. But even if you spend as little as $300, your ROI can be significant. If one potential customer sees your website, it can be worth it. The key is to be professional and showcase what you want people to see.

Don't be tricked into paying monthly fees for your website. Our websites are designed with your budget in mind, and you own the site files 100% after payment. And it only costs $72/ year to maintain with hosting and a domain name.

If you're looking for a new website or to redesign your current site, give IES a call at 781-816-9437. Or visit us online at iesAdvisors.com.

The Myth of SEO and Why CONTENT is KING.

SEO is just an acronym used by IT professionals to make clients believe they are doing magic or brain surgery in order to hit them with a massive invoice. Search Engine Optimization sounds so complex and astounding, as if the IT guy you probably have can even spell it out. The plain old truth is that SEO can be done by anyone. It should by no means cost you much money. Regardless, it won't do much for you alone. What is the key to moving up in those search results? Key="Hits", plain and simple. Your site is not going to get hits if you have no content. Have as many pages as you can squeeze into your budget. Blog or at least do something. Post pictures of your dogs or 47 cats. (If you do have 47 cats, please do not call us, at least not to your house as walking onto the set of an episode of "Hoarders" is not something we want to do). You can have every keyword possible but if your content is not interesting, it will not be disseminated (i.e.…go viral) and thus you will never get enough hits. The best bet is to combine sound SEO with great content. Do the best you can and be creative, don't be boring.