Own a business? Here's why a professional website will be the best investment your business has ever made.

Hello, and welcome to the 21st century - the era of technology. If you own a business and don't have a website, you are significantly missing out on acquiring new customers. If you own a business and have a cheap, template driven site (example: Intuit, Homestead, FatCow, GoDaddy Website Builder, etc.), you are still missing out.

Why? Nearly all consumers - 97% - now use online media to shop locally. (This includes searches from computers, laptops, or mobile phones). I think it's safe to say the Yellow Pages have officially died.

So how would a website help? Well, it's all about exposure and being found on Google. A simple, cheap website builder usually does not accomplish that. Not only does your website need to be aesthetically pleasing, but you need title tag optimization, descriptive tag optimization, image description optimization, keyword optimization, and a large amount of content. That simply cannot be done using a template builder.

And let's not forget about the tax advantages! Usually, websites are 100% tax deductible business expenses. After all, it is a marketing expense. *Legal disclaimer: I am not an accountant, please consult your tax advisor.

So if you're ready to pull the trigger on a professional website, give IES a call or shoot us an email! We look forward to helping you build your business.

IES, Inc.
781-816-943
estimates@iesadvisors.com

3 facts that every business blogger needs to know.

FACT: viewers are 85% more likely to purchase after watching a product video.
Auditory and aural learners prefer to hear new material. You can accommodate them by adding narrated video to your website. Further down the funnel, you may want to offer instructional webinars.

Creating these content assets doesn’t have to be complicated or expensive, especially if you’re working with a savvy marketing partner. But if you’re stalled in this capacity, you can still cater to auditory audiences by using rhythmic language and patterns in your written content.

FACT: Visuals are processed 60,000 times faster than text.
A picture is worth a thousand blogs when it comes to customers who are predominantly visual learners. And we’re not talking about generic stock photos of random business people, either. For every two or three written pieces you create about a new product or service offering, try to develop a visual equivalent like a workflow chart or a custom illustration.

This is not to say visual learners can’t comprehend an email blast or follow text only directions on a landing page. But it helps to remember that most people are drawn to vibrant photos and colorful graphs.

FACT: Social shares can trigger Google’s algorithm for “freshness,” giving your rank a temporary lift.
There's not much to say here, other than encourage your followers to share stories from your blog that they find interesting. One share can end up netting you 1,000 views of your blog in the end; which in turn can net you one new client.