Tuesday, June 16, 2015

7 simple tips to make your website stand out.

Your website is the digital home of your business, often the first page prospective clients land on.
Time to audit your site to make sure you’re not committing any of these homepage fails:

1. A clear call to action. If your users ask “what am I supposed to do here?” you’ve already lost their attention.
2. Simple navigation. Follow the KISS rule: keep your menus and top navigation simple! Don’t have too many choices to bewilder users.
3. Less is more. Your users are scanning your homepage for what they need, not cozying up with a cup of tea for a long read
4. Know your audience. Know who’s coming to your site and give them what they’re coming for up front, whether that’s news, your latest products, or a specific newsletter sign-up.
5. Be unique. Don’t break the cardinal rule of branding. It’s important that your audience can tell the difference between you and your competitors.
6. Update often. Keep your site fresh with updates on the regular, and you’ll keep users coming back.
7. Check your ABCs. Spell check, spell check, spell check.

Ready to get a professional website that works for your business? Call IES now at 781-816-9437 or visit iesAdvisors.com.

Wednesday, June 3, 2015

Microsoft prices Windows 10 licenses at $119 for Home, $199 for Pro.

Microsoft has a grand plan to get its next operating system, Windows 10, running on 1 billion devices in three years -- by giving it away for free...sort of.

The software, which Microsoft announced Monday will begin rolling out July 29, will be offered as a free upgrade for all Windows 7, Windows 8.1 PC, and tablet users. For the PC market, those two versions power about 74% of all devices.

For everyone else, Windows 10 will cost the same as its predecessor, Windows 8, the company confirmed to CNET on Monday.

A copy of Windows 10 Home will run $119, while Windows 10 Pro will cost $199. For those who wish to upgrade from the Home edition to the Pro edition, a Windows 10 Pro Pack will cost $99.

Microsoft may have given the impression it was making a critical pricing change to its flagship operating system when it announced in January that, like competitor Apple, it would offer an upgrade free of charge. However, the company has been transparent from the beginning that the upgrade is only eligible for one year, until July 29, 2016, and has said at various points in the past few months that pricing for single licenses would stay on par with previous releases. Now, there is the possibility that future versions of Windows may follow this same path, meaning Microsoft may never go fully free with its OS.

Microsoft says copies of the software will be available online and in stores. Retailer Newegg, which appeared to have leaked pricing and release date information this past weekend (here) still has pages for Windows 10 Home and Pro live on its website, although its pricing says $110 for Home and $150 for Pro and is not updated to reflect Microsoft's confirmed pricing.

For those eligible for the free upgrade, the process will only grant you an equitable version of the software. That means if you had Windows 7 Home, you get Windows 10 Home. If you had Windows 8.1 Pro, you get Windows 10 Pro.

For more information on how to check your upgrade eligibility and reserve your upgrade for the July 29 rollout, visit the Microsoft website here.

Tuesday, June 2, 2015

Will a magnet really destroy your smartphone or hard drive?

Do magnets actually pose a terrifying risk to our gadgets, and where did we get the idea that they're dangerous in the first place? Let's find out...

"This more than likely stems from old electronic devices, such as CRT monitors and televisions, which were susceptible to magnetic fields," explains Matt Newby from first4magnets, "When placing a strong magnet near one of these you could distort the picture. Thankfully, modern televisions and monitors aren't susceptible in this way."

Most modern electronics, like our smartphones, are not going to be adversely affected by small magnets; but is that all there is to it?

How do magnets affect smartphones?
"The vast majority of magnets that you come across day to day, even many of the super-strong ones on the market, will have no adverse effect on your smartphone," says Matt, "In fact, within the device there will be a number of very small magnets which perform important functions. For example, the new Apple Watch uses a magnetic inductive wireless charging system."

However, before you get carried away and start rubbing magnets all over your smartphone, there is something else to consider. Matt warned that magnetic fields can temporarily interfere with the digital compass and magnetometer inside your smartphone, and that's more serious than you may think.

The engineers over at K&J Magnetics actually experimented with an iPhone to show how the sensors inside can be affected by a magnet.

"The problem we found is that a nearby magnet will affect the internal magnetic sensors inside the phone. The compass won't read correctly," explained Michael Paul, an engineer at K&J, "What's worse, if you stick a strong magnet to the phone, you could slightly magnetize some steel components inside, making them act like weak magnets. This can make it difficult to properly calibrate the compass."

You might think it's unimportant because you never use the compass app, but that doesn't mean other apps aren't relying on the same sensor. Google Maps, for example, uses the sensor to detect which way the phone is facing, and a number of games also rely on it to work out your orientation.

This is something that Apple considers in case and accessory design. In Apple's Case Design Guidelines, there are sections on Sensor Considerations and Magnetic Interference, including the line, "Apple recommends avoiding the use of magnets and metal components in cases."

Manufacturers have to ensure that the built-in magnetic compass is not affected by their cases. There's also specific mention of the iPhone 6 Plus, because of potential problems magnets can cause for the autofocus rear camera with optical image stabilization.

It seems as though magnets aren't likely to kill your smartphone, but there's definitely a possibility they'll mess some pretty important aspects up, so why take the risk?

What about hard drives?
The idea that magnets can erase hard drives is pretty popular, especially in the world of entertainment. Walter White infamously used a massive electromagnet to try and wipe evidence off a hard drive in Breaking Bad, for example. Are our fears about magnets erasing hard drives also based on old tech?

"Magnetically recorded data could also be corrupted using magnets - including things like cassettes, floppy disks, VHS and credit cards," says Matt, "If the data is recorded magnetically, it is possible to corrupt it with magnets." Fine, but where does this leave Walter White and his hard drive?

"It is theoretically possible that an incredibly strong magnet can corrupt a hard drive if it is wiped directly over the surface of the drive," Matt explains, "However, hard drives include neodymium magnets inside them to operate the read/write arm and to record data, so again, they aren't going to be affected by regular sized magnets. If you were to stick magnets to the outside of your PC tower for example, it would not have any effect on the hard drive."

There's even better news if you have a flash or a solid state drive. "Flash drives and SSDs are not really affected by a strong, static magnetic field," according to Michael.

The engineers at K&J actually tried to use neodymium magnets for hard drive destruction, but the results were disappointing. They placed large magnets either side of a running hard drive until mechanical rubbing sounds were audible, indicating the magnets were bending parts inside. Despite this, the files on the drive remained 100% intact.

Larger magnets were also used with the drive powered down, but when it was turned back on, the files were still completely unaffected. Apparently, most companies nowadays shred hard drives to physically destroy them, because magnets cannot be relied upon to wipe data.

Do we need to worry about magnets?
At home you will be surrounded by magnets; they are in every computer, speaker, TV, motor, smartphone, to name just a few applications - modern life would simply not be possible without them.

It seems that magnets have unfairly gotten a bad press, but it's still important to exercise caution when wielding the strongest magnets.

"Strong neodymium magnets aren't toys," explains Michael, "You may have read in the news about how recently, some magnet toys were getting swallowed by very young kids. This is a very, very serious health risk, since multiple magnets can attract to one another through intestinal walls. We're talking peritonitis, which means immediate surgery is required to remove them."

Source: CNN

Monday, June 1, 2015

The hackers are coming! The hackers are coming!

Hacking: it’s not just for Anonymous and the U.S. government anymore.

Cybercrime is ever-encroaching and can happen to anyone. Including you and your business. In fact, it’s cost the global economy more than $400 billion, and it’s increasingly hurting smaller operations.

The problem goes far beyond the leaking of sensitive emails and sexy selfies. Targeted attacks against small businesses nearly doubled in 2013. And of the one in five that experience a cyber attack annually, 60% will close their doors within six months as a result (source: Symantec).

But not you. Protect your business with these three tips:

1. Be password savvy. If your password is still “Password123,” it’s time to get serious. Create unique codes for each of your accounts, and make sure they’re at least 8 characters long (with a few special ones thrown in). Use password managers like LastPass 3.0 or Dashlane 3 to keep track.

2. Encrypt emails and valuable information. If a hacker does breach your system, encryption makes it that much harder to get away with critical data. Voltage, DataMotion, and Proofpoint are industry leaders worth checking out. 

3. Back up your data. Copying your key company data onto a cloud based system, such as Dropbox or Carbonite, or a USB hard drive takes minutes, and will save you time and anxiety if your system is ever compromised.

For professional help, call IES today at 781-816-9437. We can have you safe and secure in hours, not days!