Showing posts with label advertisement. Show all posts
Showing posts with label advertisement. Show all posts

Friday, June 3, 2016

Samsung smart TVs to start putting ads on top of things people are watching.


Samsung is quietly adding ads onto its smart TVs to try and boost revenues – even after people have bought the sets.The company has already added new “tile ads” to the menus in its premium Internet connected televisions. The move will even affect existing smart TVs since they can be updated with a software update over the Internet.

The ads sit on the TVs’ home screen, alongside the normal apps like YouTube or Netflix, and link out to external content. As such they are likely to prove unpopular among users, and might also draw the attention of regulators and networks.

It comes after Samsung got drawn into controversy over a policy that appeared to allow its TVs to listen in on everything people said in their living rooms. The company replied that the policy had been clumsily written.

Increasing the number of ads will help Samsung increase its revenues even after people have bought their TVs. Though Samsung already has some deals in place, like taking part of the revenues from people watching Netflix on their TVs, it has struggled to generate revenues on top of the money it gets from selling hardware.

The move is being made to try and counteract slowing growth in the TV industry, according to the Wall Street Journal, which first reported the news. Though Samsung is dominant in that market, selling 20% of units according to analysts, market share is declining because it is largely saturated.

Monday, May 20, 2013

New DVD campaign by Domino's pizza.

Chances are, if you're having a movie night, there could be pizza involved. But that means an actual edible pizza -- not a DVD that happens to smell like one.

Domino's Brazil has teamed up with 10 video rental stores to create DVDs with a heady pizza scent, all thanks to thermal ink. When the DVD is finished, an image of a pizza appears on it.

As soon as the disks get hot when played, they start to smell like Domino's. After the DVD is ejected, special thermal ink has turned the disk into a mini pizza that reads: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza."

Congratulations on an extremely successful promotion, Domino's!


Tuesday, May 7, 2013

SNL takes on the new Google Glass.

Talk about a funny promotion for Google Glass...all the way from SNL!

You know you've made the big time when Saturday Night Live parodies your product. On last weekend's show, Fred Armisen demonstrated Google Glass, the all-the-rage wearable computer the tech giant with the help of volunteers. Let's just say that Armisen, as Weekend Update tech correspondent Randall Meeks, finds a few flaws in the device.

Tuesday, February 12, 2013

Internet Explorer's targets kids of the 90's in new ad.

In an attempt to be purely sentimental, Internet Explorer launched an ad targeted at children of the 90's (aka the tech generation). While it was not really persuasive enough to make me switch from Firefox, this new Microsoft Internet Explorer ad definitely connected with me from an emotional approach.

Be sure to view the ad below: