Blackberry's new Z10 Phone scores at the Super Bowl.

Opening with a man walking down the street with his BlackBerry handset, the ad shows the BlackBerry Z10 user bursting into flame, walking around on elephant feet, and disappearing into a puff of rainbow smoke. Toward the end of the commercial, the man uses the handset to turn an oncoming, out-of-control truck in a harmless pile of rubber ducks. So, what's the tagline of this commercial? Apparently it was easier to show what this incredible phone is incapable of doing in a 30 second ad than show what it is capable of doing - talk about effective marketing! It looks like Blackberry is finally catching up to 2013.

Watch the 30 second Super Bowl commercial below: