BlackBerry owners who use T-Mobile will still be able to use their
phones and get product support even after the deadline, but the contract
between the two companies won't be renewed, BlackBerry said in a
statement Wednesday.
"Regretfully, at this time, our strategies are not
complementary and we must act in the best interest of our BlackBerry
customers," said BlackBerry CEO John Chen.
The split doesn't come as much of a surprise.
T-Mobile stopped stocking its shelves with BlackBerry devices last year, citing weak demand.
In 2013, competitors ate up most of the market. Google's Android dominated, with 57% of the market, while Apple took 39%, and Microsoft's Windows phones making up 2.5%, according to marketing intelligence firm
IDC. BlackBerry was a distant fourth place, with a mere 1.5%.
Earlier this year T-Mobile emailed its subscribers who use BlackBerry, encouraging them to switch to Apple iPhones. Chen came out swinging in a blog post, calling T-Mobile's promotion "inappropriate and ill-conceived."
T-Mobile CEO John Legere then apologized for the campaign, tweeting
"BlackBerry users, I'm hearing you loud and clear. Let me work with the
team and get back with you." He changed the upgrade offer to allow
BlackBerry owners get an upgrade without ditching their BlackBerrys.
Source: CNN Money
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