The feature offers companies a new way to promote movies and
products on smartphones and computers, and is being tested with a small
group of Facebook users.
"Rather than having to click or tap to play, videos will begin to play as they appear onscreen -- without sound," Facebook said in a statement. When users tap the videos, the sound will turn on and the video will play in full-screen mode.
Analysts estimate Facebook could gain as much as $8.4
billion per year in revenue once the program is fully rolled out.
But don't expect a flood of video to start clogging up your online experience just yet...The company says only a few Facebook users will see video ads this
week. It's testing the feature with one company, Summit Entertainment,
which is promoting its new movie Divergent, starring Kate Winslet.
Facebook has been working to improve the video experience for users
since September. It says users view, like, share and comment on content
more often if videos begin playing automatically.
For users who don't want to see the videos, Facebook suggests quickly scrolling past them.
Facebook also says the new ads will not eat into mobile data plans, explaining that videos will only download when devices are connected to WiFi.
Source: CNN
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