Thursday, July 25, 2013

10 eye-popping statistics proving you need a mobile website.

Technology has been enabling the world to become more and more mobile. We have faster Internet connections, better screens and faster processors. With the trends of mobile device and tablet sales, mobile growth doesn’t plan on stopping anytime soon. To illustrate how important it is to adapt to the new mobile world, here are 10 eye popping mobile statistics:
  • By 2015 there will be one mobile device for every person in the world.
  • In 2013, more people will use a mobile device to get online than use PC’s.
  • A staggering 50% of local searches are performed on mobile devices.
  • 61% of mobile users who find your business while searching online end up calling the business.
    • 59% of those users end up stopping into the business.
    • 50% of the mobile users who found your business online end up converting into a purchasing customer.
  • If a mobile user is not happy with your mobile website, there is a 40% chance they will go visit a competitors.
  • If a mobile user has a poor experience on your mobile website, they are 57% more unlikely to recommend your business other mobile users.
  • It’s projected that in 2013, tablet devices will make up nearly 21% of the mobile market.
  • 60% of mobile users expect your mobile website to load in under 3 seconds.
Find a mobile device and visit your website, are you happy with the product? Is it easy to navigate and user friendly? Show it to 10 friends and see if they have the same response. If you’re not sure about this either, it might be time to look into a mobile website. If your business hasn’t already adapted their marketing strategy to embrace mobile, it’s time to get started before you’re left behind the competition and having to play catch up.

IES offers the best when it comes to web design and mobile web design. Give us a call today at 781-816-9437 or visit iesAdvisors.com. (Yes, our website will work on your mobile device, too!)

Source: Savvy Panda
*Statistics as of March, 2012.

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