Each and every one of us sees them every day....those annoying banner ads. You know, the advertisements
that almost always drops down in your face when you open most news sites? The worst are
the ones that expand when you scroll over them, forcing you to click on
them no matter how hard you try to avoid it.
If you hate banner ads as
much as we do, you are not alone: most people do not click on them. Solve Media,
an advertising consulting company, has discovered how much more likely
you are to do even the most statistically unlikely of things than click
on one of these intrusive advertisements.
For example, "you are 31.25 times more likely to win a prize in the
Mega Millions than you are to click on a banner ad." Not only that, "you
are 87.8 times more likely to apply to Harvard and get in...112.50
times more likely to sign up for and complete Navy Seal
training...279.64 times more likely to climb Mount Everest...and 475.28
times more likely to survive a plane crash than you are to click on a
banner ad."
It's unclear how they figured this out, or if the
methodology is all that sound, but we're going to guess that
people hate banner ads enough to enjoy the numbers anyway.
Source: Business Insider
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