- First, American Express cardholders sync their card with their Twitter account.
- Then, when they come across products or offers that are eligible in their Twitter feed, the social shopper needs only send out a tweet that includes a special hash tag, such as #AmexConcertTickets or #BuyDigitalCamera, and Amex will then send them an @-reply with a confirming hash tag.
- Lastly, the buyer sends out a second tweet with the special hash tag within 15 minutes of the first tweet.
As a special introductory offer, American Express kicked off the new partnership with a $25 American Express gift card for $15 to those who signed up and tweeted #BuyAmexGiftCard25 as part of a limited deal that expires March 13.
Source: The Business Journals