Wednesday, February 13, 2013

Are you Twitter addicted? Are you a shopaholic? You're life just got a whole lot easier!

Twitter and American Express have just announced their new partnership, Amex Sync, on Twitter. Here’s how it works:
  • First, American Express cardholders sync their card with their Twitter account.
  • Then, when they come across products or offers that are eligible in their Twitter feed, the social shopper needs only send out a tweet that includes a special hash tag, such as #AmexConcertTickets or #BuyDigitalCamera, and Amex will then send them an @-reply with a confirming hash tag.
  • Lastly, the buyer sends out a second tweet with the special hash tag within 15 minutes of the first tweet.
This can be used prior to shopping in a physical store, where the user would not have to show their phone or a coupon, but would just need to use their Amex card to get the deal.

As a special introductory offer, American Express kicked off the new partnership with a $25 American Express gift card for $15 to those who signed up and tweeted #BuyAmexGiftCard25 as part of a limited deal that expires March 13.

View a video on how this works below:

Source: The Business Journals

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