Saturday, May 25, 2013

A lesson in social media marketing, courtesy of Amazon's latest failure.

What's the first lesson of social media? Know what you're posting!

Amazon Student recently found themselves in a situation where a post about "manscaping" was created to promote a new grooming store. Probably unknown to Amazon at the time of the posting, the word manscape is defined as: "A term used to define male grooming below the belt". However, in the following 6 hours, nearly 70 people commented with a snarky response. (Some of which are below).

So, what's the lesson to be learned here? Be sure the person in charge of your social media is up to date with the latest slang of your target audience.

Amazon Student on "manscaping" - marketing fail.

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