Super Bowl kiss: Risky, disgusting, and very much worth it!

$3.8 million: the cost this year for each 30 second commercial spot during Super Bowl XLVII (source). Is it really worth it? It certainly was for GoDaddy!

Voted the worst of the worst by viewers (source), GoDaddy's "Perfect Match" commercial seemed like agony to sit through. Starring Victoria's Secret model Bar Refaeli and actor Jesse Heiman, the words disgusting and messy immediately came to mind. Of course, this commercial ended up sparking a huge outrage.

However, on Tuesday, GoDaddy revealed that the Monday following the Super Bowl was the biggest sales day in the history of the company (source).

• Hosting sales jumped 45%.
• Dot-com domain sales rose 40%.
• New mobile customers increased by 35%.
• The company added 10,000 customers in total

Not only did GoDaddy reportedly profit from the Super Bowl ad, but Heiman has also had a burst of success following his make-out session with Refaeli.

So here's more proof that sex does in fact sell. The point of this commercial was to peak your attention. I bet this is one of only a few commercials that you remember fully. So GoDaddy, mission accomplished. Congratulations.

In case you missed this commercial, here it is:

Got a good idea? GoDaddy made it clear at the Super Bowl that it is important to be first to market. It's time to act!

Yesterday, we saw the conclusion of a close game between the Ravens and the 49ers after a half hour power outage. I'm sure everyone watched the commercials, many of which were funny as usual. But one stood out in specific that was relative to our industry: GoDaddy's YourBigIdea.co ad. What's the message being portrayed here? If you have an idea for a business, act on it quickly before someone beats you to it.

IES can secure your domain, build your website, and help you form a brand for your business. Give us a call today at 781-816-9437 so we can get started securing your idea!

Watch the 30 second Super Bowl commercial below:

*International Enterprise Services is affiliated with GoDaddy Operating Company, LLC. Links, GoDaddy name, and commercial used with permission.