Wednesday, September 18, 2013
Looking for an easy way to create business to business blog posts?
Blogging doesn't have to be difficult. Actually, if done properly, it can be quite easy.
Unpack more formal content.You don’t have to be the world’s best writer to create regular blog posts. If you (or your outsourced marketing partners*) are already creating long form content in the form of white papers and eBooks, you can drill down and repurpose different subsections of those offers into individual blog posts.
Create industry roundups.It’s okay to acknowledge other experts in your field. In fact, a post that includes a round up of other quality resources, websites, blogs, or Twitter accounts worth following can win you points with prospective customers and with professional peers; both are more likely to promote spotlight sharing blogs.
Feature your everyday conversations.Interviews, client questions, FAQ-style posts written by employees with different areas of expertise… These can all make for great posts.
*Speaking of outsourced marketing partners...did you know IES offers this service? Give us a call or visit our website for more information.