Thursday, March 12, 2015

Got an extra $17k to burn? Buy this 18 karat gold Apple watch!

Apple expects some iPhone owners to shell out more than $10,000 for a smartwatch. And it hopes they don't care if it becomes outdated in a year.

The Cupertino, Calif., electronics giant on Monday revealed pricing for the three models of Apple Watch, which will be available April 24 in nine countries. The device starts at $349 for the basic Apple Watch Sport version and goes up to $17,000 for the premium Apple Watch Edition.

That huge price gap comes from the use of the materials in the watches - 18 karat gold for the high end edition versus aluminum for the sport edition - but not for any of the actual features. iPhone owners won't be able to do any more with the expensive gold number than with the entry level model (aside from show off their ability to afford a wearable device that costs more than some cars).

By pricing its smartwatch that high, Apple, one of the world's largest makers of smartphones and tablets, is setting itself up as a luxury watch seller. But the transition could be tricky. The computing world is moving faster than ever before, as technology executives like to tell us, and what's new one day may easily be outdated a few months later. Spending $10,000 - $17,000 on a golden gadget that could become obsolete in a year is a risky proposition, especially since we don't yet know if Apple will have a trade in program, how it will support older devices in the future and whether any of the components in the device are replaceable.

History has shown that buying the first generation of a new Apple product often isn't the smartest move. Apple tends to update its products in short order - usually within a year and sometimes even earlier. And it incorporates new features in each update that make the prior model less attractive.

Source: CNET

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