Tuesday, September 16, 2014

Does your company have a website? Here's 3 things it should never do.

Is your website doing it’s job? If you’re not seeing the traffic, signup, or revenue numbers that you expect then your website might be making some big mistakes, but they might not be the mistakes that you think. Easily overlooked and often improperly implemented, these are the 3 things that your website should never do.

Create Ambiguity
A successful websites lives and dies on the strength and clarity of its messaging. It’s not just the copy, successful website messaging flows from site design and architecture all the way down to background images and font-type. Ambiguity is your enemy, so desired action must be clear: filling out a form, buying a product, or calling a phone number. Once you establish the action goals you can battle ambiguity by ensuring that every component of your website plays a part in pushing visitors toward these desired outcomes.

Get Pushy
Video and audio players that start automatically, “sign in to continue” pop-ups on informational pages, oversized images that reduce page speed – forcing unnecessary decisions or experiences can be the fastest way to push visitors away from your website. Instead of getting pushy, you should understand what a visitor wants from your site, and then work to resolve those intentions into a positive outcome.

Skimp on Visuals
Low-quality stock photos or mismatched color schemes send a bad message, you absolutely can’t afford to cut visual corners when building an effective website. You don’t need to reinvent the wheel on visual experience, leverage standard practices that visitors expect and appreciate. Resources like Kuler allow you to view user submitted color schemes to get inspiration and see what works for others while quality stock imagery is available from places like iStockphoto.com or Shutterstock.

If you have a struggling website, give IES a call. We can help you get a much higher ROI on your website by redesigning or reconfiguring it.

IES, Inc.

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