Thursday, May 1, 2014

Own a business? Here's why a professional website will be the best investment your business has ever made.

Hello, and welcome to the 21st century - the era of technology. If you own a business and don't have a website, you are significantly missing out on acquiring new customers. If you own a business and have a cheap, template driven site (example: Intuit, Homestead, FatCow, GoDaddy Website Builder, etc.), you are still missing out.

Why? Nearly all consumers - 97% - now use online media to shop locally. (This includes searches from computers, laptops, or mobile phones). I think it's safe to say the Yellow Pages have officially died.

So how would a website help? Well, it's all about exposure and being found on Google. A simple, cheap website builder usually does not accomplish that. Not only does your website need to be aesthetically pleasing, but you need title tag optimization, descriptive tag optimization, image description optimization, keyword optimization, and a large amount of content. That simply cannot be done using a template builder.

And let's not forget about the tax advantages! Usually, websites are 100% tax deductible business expenses. After all, it is a marketing expense. *Legal disclaimer: I am not an accountant, please consult your tax advisor.

So if you're ready to pull the trigger on a professional website, give IES a call or shoot us an email! We look forward to helping you build your business.

IES, Inc.

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